The Peugeot E-3008 is the next-level electric SUV.

To reveal the car to the world, UNIT9 designed and built an interactive installation and LED volume stage for a special launch event held in Souchaux, France — the birthplace of Peugeot.

The E-3008 car was surrounded by a 30m wide, interactive, semi-translucent multi-touch projection screen. Attendees interacted with the screen, charging real-time animated particles and manipulating 3D spatial audio through touch.

Once attendees had charged up the particles during the interactive experience, the screen rose up to reveal the E-3008 against an LED volume stage.

Brez worked with director Sean Pruen and UNIT9 on motion content for the reveal sequence and internal LED volume — creating particle simulations, animating typography, brand graphics and mapping CG environments to the volume stage as a backdrop for the all new E-3008.