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B R E Z – Peugeot E-3008
Peugeot E-3008
Peugeot E-3008

The Peugeot E-3008 is the next-level electric SUV.


To reveal the car to the world, UNIT9 designed and built an interactive installation and LED volume stage for a special launch event held in Souchaux, France — the birthplace of Peugeot.


The E-3008 car was surrounded by a 30m wide, interactive, semi-translucent multi-touch projection screen. Attendees interacted with the screen, charging real-time animated particles and manipulating 3D spatial audio through touch.


Once attendees had charged up the particles during the interactive experience, the screen rose up to reveal the E-3008 against an LED volume stage.


Brez worked with director Sean Pruen and UNIT9 on motion content for the reveal sequence and internal LED volume — creating particle simulations, animating typography, brand graphics and mapping CG environments to the volume stage as a backdrop for the all new E-3008.




Client — Peugeot

Studio — UNIT9

Director — Sean Pruen

Producer — Adi Wiedersheim

Project Manager — Kamila Szymkiewicz

Technical Director — Mark Logue

Music + Audio — Simon Little

Interactive / Notch — Quentin Bozon

AV / Rigging — 4Wall

Capture — Tall Guy Pictures, Wassup Prod

Motion — Brez