ASICS — Metaride
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Brez worked in collaboration with director Sean Pruen and UNIT9 to create 3D animated content and product visualisations for the ASICS METARIDE launch event – held in Tokyo, March 2019.
The product reveal event used a two-story high, 180 degree wide wall projection, showcasing a dynamic presentation of motion content, live action and 3D visuals.
Live demonstrations and translucent holographic projections were also part of the event, all set to a bespoke soundtrack.
Credits—
Agency – Edelman Deportivo
Studio – UNIT9
Brand – ASICS
Creative Director – Sean Pruen
Producer – Izzy Kertland
CG / Motion – Brez